UGC Ads with AI Tools – Is It Good for New Ecom Brands?

UGC ads with AI are transforming how ecommerce brands create engaging, high-converting content—without the hefty price tag of traditional production.

In fact, AI tools are changing how ecommerce brands create User-Generated Content (UGC). They save time, reduce costs, and make scaling easier.

But can AI truly capture the authenticity of user-generated content, or does it risk alienating consumers?

In this deep dive, we’ll explore the benefits, challenges, and best practices for blending AI-driven UGC with human creativity to maximize trust and performance.

Here’s a quick breakdown:

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Key Insights:

• AI UGC Benefits:
  • 28% lower cost per result and 31% lower cost per click.
  • Faster production (hours vs. weeks).
  • Highly scalable and customizable.
• Challenges:
  • Lacks authenticity and emotional connection.
  • Requires human editing for better quality.
  • Trust issues with consumers spotting AI-generated content.

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Tools Compared:

Bottom Line: AI-generated UGC is cost-effective and scalable but works best when paired with human creativity to ensure authenticity and emotional resonance.

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1. ChatGPT for UGC Scripts

ChatGPT can churn out UGC-style ad scripts in no time, making it a go-to for new ecommerce brands.

But there’s a trade-off: while it’s cheaper than hiring creators (who typically charge $100-200 per video versus under $10 for AI scripts ^[2]), the results often lack the genuine feel that drives engagement.

Here’s a breakdown of how ChatGPT performs in this area:

This provides some context for expert opinions, like this one:

“When I first tried to teach ChatGPT to write funny hooks for UGC ads, its attempts crushed my soul with their banality.” ^[1]

With AI-driven tools, brands can now automate UGC ads with AI to streamline content creation without relying on expensive creators. However, the challenge lies in ensuring that the content still feels natural and engaging to consumers.

To get better results from ChatGPT, consider these tips:

• Train the AI on Your Brand Voice: Develop a dataset that reflects your brand’s style and language ^[3]. While this helps align the output, human oversight is still essential.
• Provide Detailed Context: Feed ChatGPT specific details about your audience, product, and tone. The more precise the input, the better the results.
• Edit and Refine: Use ChatGPT’s scripts as a starting point, then add human creativity to inject emotional depth and originality.

A standout example comes from Creatify. Users of its platform have seen up to a 130% boost in CTR and 96% lower costs for content creation by combining AI-generated scripts with human editing ^[2].

Still, many experts warn against over-relying on AI. As Boyagi points out:

“The budget spent on producing the ad and then getting it to drive conversions is much better spent on hiring a good copywriter who will come up with memorable headlines and easy to execute ideas.” ^[1]

For new ecommerce brands, ChatGPT works best as a support tool. It’s great for quick, budget-friendly scripts but falls short when it comes to crafting ads that truly connect with audiences.

However, the human touch remains crucial for creating content that resonates emotionally. Up next, we’ll dive into Synthesia’s role in producing engaging video content.

When leveraging UGC ads with AI, brands should experiment with different script variations to test engagement levels. AI-generated scripts can serve as a baseline, but refining them with human creativity ensures they align with the brand’s messaging and tone.

2. Synthesia for Video Creation

Synthesia has become a popular tool for ecommerce brands aiming to create UGC videos quickly while scaling their production efforts. Using AI, the platform helps brands produce video content that not only looks professional but also delivers measurable results.

Did you know? Product pages with videos convert 80% better than those without ^[6]. Here’s a closer look at what makes Synthesia stand out:

Real-world results back it up:

• BSH saw a 30% boost in engagement compared to text-only content ^[5].
• DuPont’s Operational Excellence team cut $10,000 per video in production costs ^[5].

Challenges to Consider

While Synthesia offers impressive features, it isn’t without its drawbacks:

• Authenticity Issues: AI avatars can sometimes lack natural expressions and movements, which may feel less genuine to viewers ^[7].
• Creative Limits: The template-based system, while efficient, can restrict creativity, making it hard to achieve the spontaneous vibe of traditional UGC ^[7].

Ecommerce brands using UGC ads with AI video generation have reported an increase in ad conversions, as video content tends to outperform static images in paid advertising campaigns.

By incorporating AI-driven voiceovers and dynamic visuals, brands can produce cost-effective yet professional-looking content.

Pricing and Plans

Synthesia provides flexible pricing to suit different needs:

• Starter Plan: $29/month (or $18/month billed annually) for 10 minutes of video.
• Creator Plan: $89/month (or $64/month billed annually) for 30 minutes, plus extra features ^[8].

Geoffrey Wright, Global Solution Owner at Mondelez, highlights the platform’s efficiency:

“100 hours’ worth of work in 10 minutes. Synthesia reduces video translations to a few clicks.” ^[5]

Tips for Getting the Most Out of Synthesia

• Use the Brand Kit to ensure your videos align with your visual identity.
• Take advantage of the multilingual video player for automatic language adaptation.
• Incorporate royalty-free assets from the media library to add a touch of realism.

Research shows that Synthesia-produced videos can improve information retention by up to 35% compared to text-based content ^[7]. With over 55,000 clients, including half of the Fortune 100 ^[7], Synthesia has proven itself as a reliable tool for video content creation when paired with other marketing strategies.

Next, we’ll dive into how DeepBrain contributes to AI-driven UGC avatars./banner/inline/?id=sbb-itb-72037ef

3. DeepBrain for AI Avatars

DeepBrain AI has made a name for itself in the AI avatar market, especially for ecommerce brands aiming to produce user-generated content (UGC) that feels genuine.

With 148 Artificial Intelligence Patents and more than 50,000 users ^[9], the platform is known for creating lifelike avatars tailored for UGC videos.

Avatar Quality and Features

DeepBrain AI’s technology focuses on delivering avatars with natural facial expressions and fluid movements. Here’s a quick breakdown of its standout features:

These features make it easier for brands to produce engaging, on-brand content on a global scale.

Also, UGC ads with AI avatars provide a scalable solution for brands looking to automate video content production. However, to maximize effectiveness, brands should combine AI-driven avatars with real customer testimonials to maintain authenticity and audience trust.

Pricing for Growth

DeepBrain AI offers flexible pricing plans that cater to businesses of all sizes:

• Free Plan: $0/month – Test the waters with 3 videos per month (up to 3 minutes each).
• Personal Plan: $24/month – Unlimited video creation with access to 70+ avatars.
• Team Plan: $55/month – Advanced features and 125+ avatars for collaborative efforts ^[12].

Annual billing discounts are available, reducing costs by 20% ^[9].

Results That Matter

DeepBrain AI’s affordability, combined with its ability to deliver results, makes it a strong choice for ecommerce brands.

For example, the platform has been shown to boost engagement rates by 40% and cut production costs by 70% ^[11]. This allows emerging brands to create content that feels like genuine customer interactions without breaking the bank.

Se-young, CEO of DeepBrain AI, highlights the platform’s accessibility:

“The era has arrived when anyone can create their own avatar and use it in videos without high costs or specialized skills” ^[10].

Advanced Tools for UGC

DeepBrain AI leverages human modeling and machine learning to create avatars with realistic, synchronized movements. Key capabilities include:

• Real-time lip synchronization.
• Smooth, natural movement patterns.
• Customizable gestures for brand alignment ^[11].

The platform also includes intuitive editing tools and a library of over 100 pre-built templates ^[9], making content creation faster and easier. One retail client reported a 30% drop in support tickets by using AI-powered video FAQs ^[11], showcasing the real-world benefits of this technology.

With its combination of lifelike avatars, easy-to-use tools, and affordable pricing, DeepBrain AI offers ecommerce brands a practical way to scale their UGC efforts while keeping content engaging and authentic. It’s a solid solution for those looking to balance cost and quality in their video production.

Benefits and Limitations

When looking at AI tools for creating UGC ads, each platform brings its own mix of strengths and challenges, especially for new ecommerce brands.

Comparative Analysis

This table gives a snapshot of how these tools contribute to content creation and brand messaging in different ways.

Impact on Brand Trust

Simona Vasytė, CEO of Perfection42, points out a key challenge:

“AI-driven avatars and synthetic voices lack the organic feel that consumers trust. There’s a real risk that AI could ultimately undermine UGC if it replaces authentic creators rather than enhancing their work. Consumers see through AI-generated personas, which impacts engagement and trust.”^[14]

Platform-Specific Strengths

Each platform offers unique benefits tailored to different marketing needs:

• ChatGPT: Great for creating foundational content like product descriptions and review templates. For example, a clothing retailer used ChatGPT to craft product descriptions that boosted search rankings and increased sales^[4].
• Synthesia: Known for its easy-to-use interface and polished video production. A user shared:”The ease of use of Synthesia’s AI presentation app is a relief… Synthesia is so easy to pick up, which makes the overall process a timesaver.”^[13]
• DeepBrain: Focuses on delivering AI avatars for video content, giving brands a way to integrate digital personas into their campaigns.

Key Limitations

These hurdles can affect how effectively brands use AI tools and their overall performance in the market.

Market Performance Indicators

• UGC has been shown to boost engagement by up to 28% compared to content created directly by brands^[15].

Best Practices for Implementation

To navigate these challenges and maximize results, ecommerce brands should:

• Use AI for scaling initial content creation.
• Ensure human oversight to maintain quality.
• Keep a consistent and relatable brand voice.
• Regularly track performance metrics.
• Balance efficiency with authentic user experiences.

A thoughtful strategy can help brands scale their efforts while keeping their content genuine and relatable.

Final Assessment

AI tools are proving to be a game-changer for new ecommerce brands, especially those working with limited budgets. They offer a way to cut costs and scale operations quickly.

Cost-Benefit Analysis

These cost advantages highlight the potential of blending AI with traditional content creation methods.

Moreover, AI-generated UGC ads with AI can significantly reduce production costs while allowing brands to test multiple creative variations quickly.

However, achieving long-term engagement requires blending AI-generated content with human elements to maintain credibility and emotional connection with audiences.

Strategic Implementation Framework

For new ecommerce brands, a hybrid model – merging AI and traditional methods – can deliver the best results.

• Testing and Resource Management
  Start with small AI experiments, like creating basic content. By cutting video production costs (from $150–$1,000 to as little as $4), brands can redirect savings into other areas like marketing ^[16].
  A great example of this is Imalent, which achieved a sevenfold increase in organic TikTok views using AI-generated content ^[16].

Laura Mitchelson, a Digital Marketing Strategist at BrightWave Solutions, explains:

“Integrating AI into user-generated content (UGC) campaigns has been a game-changer. Hence, AI tools streamline content curation and offer predictive insights, suggesting what type of content will resonate best with our audience.” ^[17]

Market Growth Potential

The UGC market is expected to hit $32.6 billion by 2028, growing annually at a rate of 29.4% ^[14]. However, success will depend on scaling operations without losing trust.

To achieve this, brands should:

• Blend AI-generated content with genuine user testimonials to maintain credibility
• Be transparent about AI usage like UGC ads with AI
• Regularly monitor performance
• Personalize content to boost engagement
• Use AI as a tool to enhance processes, not as a complete replacement

The key is striking the right balance – leveraging AI for efficiency while keeping the human touch that builds trust and connection.